OK, I'll admit it...I've been a really, really, REALLY bad blogger! I haven't written anything here since May, and that's pretty shameful. I've been distracted by summer, trips to the Poconos & the beach with my dog, the endless search for places to swim (I have a labrador), and loving the quiet weekends in the city when everyone gets out of dodge. The summer in NY has been interesting. Lots of tourists strolling through Central Park and more people renting bicycles than I've ever noticed before. People seem to be opting for cheap, fun outdoor activity. The operative word here is CHEAP. Word on the street from some local retailers I've befriended is that no one is shopping. This isn't really news, of course, but how these small businesses have survived is amazing and due, I'm sure, to some innovative & creative ideas that have kept some cash flowing and doors open. One store I know of ran a promotion inviting their customers to bring in old clothes and accessories which would be sold on the store's eBay site in exchange for a store credit. Another offered a free pedicure with purchase at a neighboring salon - a "win win" for both, as no doubt the salon got a few new clients in the deal. There has been a lot of newly forged camaradarie in the jewelry world as well. Social networking has definitely opened up all of our worlds to bigger & better opportunities to meet and mingle (a/k/a/ network) with new friends in the industry. Information and idea sharing on facebook and twitter are critical to surviving and thriving in today's marketplace and any businesses not using these media are totally missing the boat!
All of this brings me to the point of this post -- FASHION'S NIGHT OUT! Tomorrow, Sept 10, is Fashion's Night Out -- a Global Celebration of Fashion. The mission of this event is to promote retail, restore consumer confidence & encourage folks to get out there and spend some money! You can even shop with me! Tomorrow, from 10:00 AM-11:00 PM, anything purchased from my online storefront will be 20% off! So, if you've been dreaming of a certain pair of sparkling cocktail earrings or a set of stack rings, now is your chance! See you tomorrow...Happy Shopping!
